Greetings,
I wanted to take this opportunity to elaborate on who we are, and how we can assist you in accessing the Hispanic Community in Wichita and Kansas at large.
The Wichita MSA includes 70,000+ Hispanic consumers who contribute to the estimated 3 billions dollars to be spent in 2007 in Kansas.
The hallmarks of this highly cohesive population are:
Multi-family/multi-generational households
High levels of disposable cash incomes
Product/brand loyalty
YELLOW PAGES (Tiempos Diario Independiente)
The largest Spanish Language Yellow Pages in Kansas.
We distribute to: Wichita, Salina, Liberal, Hutchinson, Garden City, Emporia, and Dodge City.
RADIO (Fiesta 92.7 FM)
Our top rated radio station is a CNN affiliated and reaches South-
Central Kansas and Northern Oklahoma. We are currently finalizing agreements that will provide us with radio presence in Western Kansas.
NEWSPAPER (Tiempos Diario Independiente)
Tiempos Newspaper is bi-monthly, has AP and KPA certification, as well as a strong
working relationship with KSN Television. This is the only Spanish publication used in USD 259/Wichita Public School System. We are now being distributed in the local Wal-Marts as well as over 200 Hispanic businesses.
INTERNET
We have the largest website presence in the region. Four distinct sites lead the market with innovative that includes Blogs, Text Messaging, Streaming Video, and “you-tube” style interactive participation, as well as commercial purchasing networks.
www.tiemposyp.com
www.fiesta92.com
www.minegosio.com
www.mikansas.com
CULTURAL MARKETING
Tiempos/Fiesta services as the “Bridge Between Cultures” in an unprecedented manner that is akin to referral based marketing. Our endorsements and Branding initiatives are the hallmark of true market penetration that circumvents common language barriers.
We pride ourselves on a strong advertising mix of local, regional, and national advertisers.
In general only about 16% of the total population speaks only Spanish, so marketing is more about cultural based referrals than language.
Tiempos can be your bridge to the rapidly expanding marketplace.
Please call if I help in any way, if there are questions.
Dan Oropesa
Executive Vice-President
316.806.4698